Ramadan Kareem. =)
Its been 3 years now, and I can’t think of a singly Olper’s ad that put me off. Even though I’m not associated with the company in any way * i dont even drink milk*, I am so proud of the fact that our own local marketeers turn out something utterly fabulous every year.
I shouldnt be getting too philosophical, but *random as I happen to be* for a Pakistani company like Engro, which grew by selling fertilizers *horrible ads of which have scarred every Pakistani child’s memory* to turn out, successfully capture the market with, and to maintain the consumers’ expectations with their product is just plain fabulous.
Kudos to the Engro Foods Marketing Team. Marketing gets the credit, because as we learnt in our courses, to differentiate something as ordinary as milk from the rest of the competitors is a difficult task *sorry to get all nerdy on you*. More so when the market Olpers took hold of had been dominated by Milk Pak for so long.
And Bravo yet again team engro for striking such a poignant chord. Even when revisiting the *Islam is a religion of Peace* spiel, to portray Muslims as professionals speaks volumes *but why only the one woman shown as a professional?* We’ve all heard talk of the Ummah, but Olpers new spin to it is nothing short of brilliant. Aside from the expected technical excellence and well executed production, the soundtrack is actually our War Anthem. To put out a point there that:
1) hey look we’re all muslim *arguably the religion with most practitioners today* and,
2) the world has pretty much declared war on us ,
3) we must come together and fight back. At the end of the day we dont have as many differences as we perceive.
4) Genius.
With such a captive audience to put that message out is smart. A bit like cause marketing.
Sit up and watch people, Olpers has a message for you.
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